EURO 2004

In March 2004, Icon Display were contracted to supply all televised branding at the UEFA Euro 2004 Championships in Portugal

Working closely with the Marketing Division of Euro 2004 S.A., Icon produced the perimeter boards for all ten staging venues, working to stringent quality control procedures to ensure that every sponsor was correctly and consistently represented throughout the 31 matches which made up this enthralling contest, and at the training grounds used by each team. In addition Icon supplied the tier decoration which conveyed the event's impressive brandmark from venue to venue

Approaching 2000 boards, 9.5 kilometres of dressing material and all the requisite installation equipment was transported by 7 lorries to 10 stadiums and 21 training grounds, where it was installed by over 70 staff - a demanding logistical exercise.