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As the `Official Brand Dressing Agency' for the successful London 2012 Olympic Bid, Icon Look was involved with the design and the strategic delivery of periodic city dressing programmes that culminated in a program timed for the IOC Evaluation Commission visit in February and the positive decision in July.
The City dressing communicated the commitment of London as a host city as well as creating a sense among the people of London that something big is being developed. City dressing to support the Bid is perhaps the most important visual communication tool and new boundaries were reached in both design and application.
- Development of a `kit of parts' to achieve economically advantageous print runs
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- Rigorous application of the London 2012 branding guidelines
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- Catalogue of products for 3rd party and Local Boroughs to select from
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- Installated over 3000 street banners
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- Official brand dressing agency for the Olympic Bid Committee
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- Clever and strategic branding promoted London to its people and its visitors.
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