NEFF PRODUCT LAUNCH 2005

Icon designed, produced, installed and provided all operational support for the UK product launch of a new range of ovens, dishwashers and other kitchen appliances for NEFF. This included the specifying and implementation of innovative display stands, lighting and audio-visual equipment.

The objective of the event was to launch the new range of products to the UK trade delegates, dealers and press held at the Concept Centre at Millbrook Proving Ground. This proved a logistical challenge as it covered eight separate areas.

The external areas were branded for immediate impact, and brand presence. The next stage was a presentation area and a reception area carefully lit to build up anticipation and excitement. The main exhibition area of the event consisted of two `wings' within the Concept Centre which held sixteen large modules displaying the new product ranges, all available for the visitors to interact with and examine at close quarters. At the ends of each wing was a fully fitted kitchen `set', to ensure the Neff products could be seen in a more familiar setting.

Future work planned with Neff and with other members of the BSH Group, Siemens and Bosch.

“As a 360 degree experience, it was spot on… My colleagues were absolutely amazed at how everything was set up. They see many exhibitions every year, and were very impressed with this one.”

Ekkehard Rabold, Group Marketing Manager. BSH Group

For further information please contact us.