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Whilst the activity on the field is still the focus of the fans attention, the importance of the presentation of the matches, and the marketing, sponsorship and investment that surrounds such an event as Euro 2008 cannot be ignored.
At the recent 2008 European Football Tournament responsibility for supplying all the signage and branding elements, including venue decoration and building wraps, ground level perimeter advertising, event signage, hospitality dressing and broadcast backdrops rested with leading international branding and signage company Icon Display.
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