Icon were appointed the signage contractor for the UEFA Women's Euro 2005 Tournament and were responsible for designing and producing all the internal and external branding for the event, which took place in June 2005, in venues across the North West.

Icon dressed the 5 different venues used during the tournament at Manchester, Preston, Blackburn, Warrington and Blackpool creating the look and feel to match any of the men's major football tournaments. The event was a watershed for the women's game, with England's match against Finland at the City of Manchester Stadium attracting a record crowd for a women's competitive match of just under 30,000.

Icon were responsible for producing and installing all the pitch side advertising boards, internal stadium dressing, external directional and promotional signage as well as interview backdrops and hospitality material.

• Site visits to each venue to plan and design venue specific items
• Full production and installation of all items including; pitch side advertising panels, directionals, stadium dressing and hospitality
• Close liaision with UEFA over brand and event logo guidlines
• Crews on site at each venue before and during event
• Matches were shown on TV all over Europe with Norway, Sweden, Germany and the UK attracting the highest audiences.

  The England v Sweden game was watched on the BBC in the UK by over 2.75 million people.