2010 Winter Olympics – Team GB launch

Until you've seen the latest video-mapping technology used live, it's hard to explain just how breathtaking the effects it produces can be. By projecting an exact image of a structure onto that structure and then manipulating the image it's possible to create a series of truly magical illusions.

For the media launch of the British Winter Olympics team, we used video mapping and an array of high power Xenon projectors to turn Somerset House into a giant ice-palace, making it collapse to reveal stunning footage of Team GB, and finally leaving a massive Union flag fluttering across the entire width of the building.

The event produced just the kind of high profile media exposure that our client, adidas, was looking for.