2012 Water-screen Cannes Film Festival

The major players at the Cannes film festival are constantly looking for new ways to get their latest 'big film' noticed in a very crowded market.

To announce the release of director Roland Emmerich's latest blockbuster, 2012, we projected Sony Pictures 2012 marketing messages onto a massive 75m wide, 30m high water-screen complete with 30,000 watts of pro-audio sound. Traffic on the Croisette was brought to a standstill every time we ran the sequence.