adidas 2012 Media Stunts

To re-enforce the media announcement of adidas's sponsorship of the 2012 Olympic Games, we produced a day-long programme of media stunts throughout the capital.

Athletes suspended below Marble Arch, BMX Olympic racing on a barge on the Thames, and World Champion Tyson Gay racing across the Millennium Bridge, gave London a taste of what they could expect from adidas's involvement with the 2012 Games.

Not only did the day generate huge public interest and media coverage, it significantly raised adidas's Olympic profile across the capital.