Lord’s Cricket Ground

The MCC, owners of the Lords Cricket Ground, commissioned Icon to carry out a full signage audit to document every single sign throughout the site, recording dimensions, quantities and condition, with a view to overhauling the signage and delivering a consistent look across the ground.

Using the results of the audit we were able to produce a signage upgrade plan with recommendations including cost implications for the client to address and make informed decisions about action to be taken.

The project was split into phases and Lord's now has a uniform appearance of signage throughout the ground presenting the brand consistently throughout.