The Oxford v Cambridge University Boat Race

Watched by millions of people around the world, Icon ensure that the title sponsor are with the crews all the way with giant banners on the bridges and along the banks. Having worked on the event for well over 20 years Icon ensure strong solid branding is seen throughout the duration of the race from every twist and turn to guarantee the sponsor is covered from every angle.

Xchanging Boat Race 2011 Photo Gallery.