Icon is delighted to announce that it will be category sponsor of the “Best Sponsorship of a Sport Event or Competition” award to be presented at the star-studded Sport Industry Awards 2008 ceremony in London on 1^st May.

The category boasts an impressive shortlist of brands vying to land the prestigious prize including adidas, Nike, Powerade, Reebok, Shell, and The Times.

Commented Andrew Hodson, Sales & Marketing Director, Icon: “Icon has worked with a large number of international rights holders, event organising committees and sponsors in producing branding and signage to assist in the on-site activation of sponsorships of sports events, so the opportunity to sponsor the 'Best Sponsorship of a Sport Event or Competition' category at this year's Sports Industry Awards is a natural fit".

“It's also a great chance to meet current and prospective clients, and to showcase Icon's ability to deliver exceptional and innovative event branding and signage, thus ensuring that sponsors receive the coverage and impact both on the ground and in the media to maximise their ROI. We're looking forward to a fantastic evening.”

The Sport Industry Awards continue to grow year-on-year and, with 2008 enjoying unprecedented entry levels of impressively high standards, the benchmark has been raised once again. A sell-out crowd of 1,600 will gather at this year's ceremony to see the winners walk away with a much-coveted Award from a field of 200 entering companies and organisations.

For more information about Icon please contact us.

For more information on this year's Sport Industry Awards, please visit www.sportindustry.biz or contact Tom Caplan on 0207 240 7702.