Event branding specialist Icon has just completed a successful project to produce internal and external displays of varying sizes for the SportAccord organisation to use at its recent international sports industry convention. Icon utilised its new display system, fabric_frame®, which offered the event organisers a new degree of flexibility, multi-functionality and ease of use.

"fabric_frame® offered us the ideal solution for producing two backdrops for two different uses at SportAccord Athens,” commented Anna Hellman, General Manager of SportAccord. She continued; “It also gives us the flexibility to use the framework on future SportAccord related events. The media backdrop looks very good on SportAccordTV, helping to build the event identity, and the IF (international federation) wall was a huge success amongst the federations. We will definitely be using the frames again for the IF Forum later this year."

Andrew Hodson, sales and marketing director at Icon, said; “We were delighted to have the opportunity to work with SportAccord at this key event. Delivering the new media backdrop and IF Wall, enabled us to showcase the new fabric_frame display system in the process.”

At SportAccord 2008, SportAccordTV was launched. The event organisers required a media/interview backdrop that could be easily transported to the Hilton Hotel and future event venues, was easy and quick for them to construct on-site. In addition, fabric_frame® offered exceptional image quality to project the event and event owner brands and images correctly and was used effectively to develop the event identity through online broadcasts.

The second requirement was to produce a seamless display, 4m x 2.5m. This bore the logos for all International Sports Federations, alongside an explanation of the relationships between the different sports organisations. The high quality of print on the fabric_frame® system was perfect for reproducing all the logos and text. The wall was given additional structural support to allow it to stand outside for the duration of the event. The backdrop has been designed for additional use at future SportAccord and related events, and the organisation has the option to produce new fabrics with new graphics to cater for the specific requirement of each event.

The final fabric_frame® display installations delivered on all fronts and can be viewed by visiting www.sportaccordtv.com.

For more information on fabric_frame please visit www.icondisplay.co.uk/fabricframe  or contact us.