PRESS RELEASE November 16, 2009

Icon expands range with new acquisition

In a move designed to strengthen its event and brand services portfolio Icon announced today that it has acquired leading event production company, MEI.

Both companies have well established reputations in their respective fields - Icon in branding and signage and MEI in event production - and this new development will give clients access to some of the best creative and technological expertise available in these highly competitive markets.

Commenting on the acquisition, John Francis, managing director of Icon, said; “We are delighted to welcome the MEI team to Icon. There is an obvious synergy between our two businesses and there is no doubt that this new arrangement will bring real benefit to both existing and new customers in terms of the depth of experience and breadth of knowledge we are now able to offer.”

“Becoming part of Icon's international organisation is an exciting move for all of us at MEI. With both companies already involved in a number of high profile sports and launch events in the coming year and with extensive international opportunities in the pipeline I believe that this is an opportunity for event production to reach new levels, “commented Richard Dale, head of MEI.

The acquisition comes exactly a year after Icon's MBO and sees the company fulfilling its promise to look for new opportunities in products and services that will strengthen its offerings to both existing and prospective clients. MEI has already moved its operations and all staff to Icon's headquarters in Sidcup, Kent, and work is already underway on the redevelopment of a building on this site. This will provide additional design and production facilities to complement those already utilised by Icon for the signage side of its business.

Between them the two companies have worked for some of the biggest brands in the global market place, including Adidas, Chelsea Football Club, Coca Cola, Samsung, Sony and UEFA. Both companies will be looking at ways of strengthening these relationships and utilising their joint skills to produce events and venues that have real `wow' factor and produce results that not only meet but exceed their clients' expectations. More information about both the companies can be found at www.icondisplay.co.uk and www.iconmei.com.

Background

The MEI Group was founded 20 years ago and works around the world bringing clients face-to-face communication strategies to life with a unique combination of truly creative thinking and the very latest presentation technologies. Whether it's an international media event in London, a co-ordinated European product launch, or a press launch for 300 journalists in Shanghai, the company offers a coherent cost-effective solution.

Icon has over 50 years of experience in signage and branding. From its headquarters in the south east of England it employs nearly 70 full time staff, and offers a full range of services including creative design, digital and screen printing and full advice and project management services across the company's range of signage solutions. This includes both permanent and temporary solutions at many major sporting events and venues, commercial property signage and exhibition, retail and broadcast applications.

Recently the company's work on international projects, has led to the establishment of offices in Berlin, Doha, Johannesburg, Shanghai and Toronto and plans are in place for additional new ventures further afield.

End

For sales enquiries please contact:

Andrew Hodson, Sales & Marketing Director, Icon

Tel: + 44 (2) 08 269 6213 Mobile: + 44 (0) 7931 382262

Email: andrewh@icondisplay.co.uk

For media enquiries please contact:

Avril Chaffey, PR Consultant

Tel: + 44 (0)7765 343565 Email: avril.chaffey@btinternet.com

If you no longer wish to receive news and information from Icon please contact Avril Chaffey at avril.chaffey@btinternet.com or tel +44 (0) 7765 343565

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