Brakes are the UK's award winning wholesale provider to the catering sector of industry, including many of the UK's prestigious restaurants, bistros and hotels.

In early 2007, Brakes launched a range of new corporate identity for their brands - Brakes, Brakes Logisitcs, M+J Seafood, Country Choice and Creative Foods.

Icon were appointed their signage provision partner to roll out this project across the whole portfolio of production and distribution centres throughout the UK from the Highland of Scotland to the far south west.

Our brief was to amend the existing signage to the new livery, in the most cost effective and least environmentally damaging method. Brakes provided a rolling list of sites in order of priority, which were all surveyed for all the signage requirements. Due to the nature of Brakes business all the sites required signage from large warehouse branding to smaller office sites.

This project covered many signage types including altering large building identification signage at high level, freestanding signs, totem signage, individual built up lettering, directional signage, car parking signs, reception signs and health and safety signs.

As with any major rebrand rollout, issues on specific sites had to be addressed, as many of the signage locations were at high level and required specialist access equipment to facilitate. Liasing with Brakes Group Health and Safety officer, it meant that each site was addressed separately for access to make sure the rollout went smoothly.

"In January of 2007 the Brakes Group began a Brand Refreshment programme, and through Partnership with Icon Display set about making alterations to Signage across the Groups 70 sites across the UK.  Brakes required a supplier to produce and install a contemporary range of artwork to efficient time scales. As the project continues to roll out Brakes have been delighted with the professional approach shown by Icon Display and their staff and look forward to continue their relationship."

Mr Stuart Wakeman, Trade Marketing Manager, Brakes

For further information please contact us.