This two-part project combined Icon's exceptional skills for providing event management and permanent signage solutions.

The first phase was to re-brand and modernise the Honda showroom, located in Doha's city centre. The building's external branding, which needed to be refreshed, was improved by the installation of a new identity monolith and fascia. The internal works included a new reception desk, customer consultation areas and the introduction of Arabic images and patterns to give the showroom a local cultural feel.

The second phase was the event planning and management for the high profile launch of the new Honda Accord. The launch took place in two separate locations within Doha, the Honda showroom and the Villagio shopping centre. Icon were responsible for all aspects of these prestigious launch at both venues, from the early planning and design stages right through to managing the audio-visual requirements, catering, staff and promotional materials which were required for a launch of this size.

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