Icon, Europe's leading event branding specialist has added to its already impressive portfolio of major global sporting events having just been appointed by UEFA to handle external and internal stadium branding and perimeter signage for UEFA EURO2008 ^TM which will take place next summer in Switzerland and Austria.

Icon are specialists in designing, producing and installing signage at major global events and in recent years have been responsible for producing and installing signage at all the leading football events, including UEFA Euro 2004^TM, last year's FIFA World Cup in Germany and the UEFA Champions League since 1999. In addition to UEFA EURO 2008 ^TM Icon will also be responsible for the signage at the UEFA European Under-21 Championship which will take place this summer in the Netherlands and the UEFA European Women's Championships in Finland in 2009.

Commenting on the appointment, Icon's Sales and Marketing Director, Andrew Hodson, said, “We are delighted to have been appointed and to continue the development of our involvement in major international events. Each occasion presents new challenges and improving technology and we are looking forward to working with UEFA to deliver the look of UEFA EURO 2008^TM to new levels for what will be a huge global audience”.

Work begins immediately for ICON with the Final Draw which takes place in Lucerne in December.

Last month ICON presented a key note speech on the importance of branding planning at the development and building stage of new venues at the prestigious Venue Expo in Hamburg. The event was attended by representatives from major venues from all over Europe and there was particular interest from the Ukraine and Poland where the European Championships will be held in 2012.