For the 4th year in a row, leading event branding specialist Icon Display completed work on all the on-course, sponsor and directional signage at golf's prestigious BMW PGA Championship at Wentworth Club.

For this flagship event Icon worked directly for the PGA European Tour, delivering all items including tee and on-course signage, directional and functional signs and all dressing of the grandstands and event in general.

The prestigious nature of the event, in combination with such a high profile sponsor required an end product of exceptional quality and consistency across all items. Icon once again delivered the clean and crisp look the event requires, with teams on site for two weeks installing the branding and signage, ensuring the job was completed on time and to an excellent standard. This partnership, built up over the last 4 years, and the regular communication between the Icon Account Management team and the PGA European Tour prior to the event, and with the Icon Installation team during the installation phase, meant that requests for extra items and last minute changes were very few and far between, and all branding and signage was in place ready for the 7 a.m. tee off on day 1.

"It is a genuine pleasure working with you and your team this year and it is testament to all our efforts that the signage contract excelled as one of our smoothest operations at the event... a big thank you to all at Icon for contributing to and ensuring the smooth running of such a successful tournament". Antonia Beggs, Assistant Championship Director.

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