Icon Display had to pull out all the stops to ensure that England's Ashes victory celebrations went according to plan. Less than 24 hours after England sensationally regained the Ashes from Australia at the Brit Oval, the team were enjoying the acclaim of thousands of fans on their open top bus victory parade through London. Icon were responsible for producing the sponsors' branding and other banners, flags and signage for the buses as well as on and around the stage in Trafalgar Square.

Icon Display have been involved with the Ashes series in many other ways, providing and installing all the advertising boards, boundary rope, backdrops, logo mats and other soft branding items for all five of this summer's Test Matches.

The various items produced for the celebrations were required to be turned around extremely quickly. At lunchtime on the Monday with England 5 wickets down, the celebrations were on hold, and yet just 24 hours later the victory celebration event was all over, highlighting Icon's ability to react to the changes in the match and ensure that the celebration was a winning event.

Icon Display have been the England and Wales' Cricket Board's Official Supplier since 1999, this involves the production & servicing across all 18 County Grounds and at every televised match - over 100 games per season and includes tournaments such the NatWest Series, NWC & Roadshows, the Twenty20 Cup, the Cheltenham & Gloucester Trophy, Frizzell County Championship and the NCL Domestic League.