Building on the recent successful work at the O2 installing the branding for the NHL season opener, Icon has been busy working with those organisations managing London's temporary ice-rinks, producing and installing the on-site signage and branding to help create what is now an annual festive experience.

Icon was responsible for delivering the signage and branding at the Canary Wharf, O2, and Somerset House ice-rinks, producing and installing the dasherboards on the inside and outside of the rink barriers, wayfinding signage across the sites as well as health and safety and price information in and around the ticket offices.

Some of the ice-rinks had a theme to further enhance the skaing experience which the signage and branding had to convey - the O2 creating a disco experience and Canary Wharf choosing a winter festive feel.

Well-versed at walking on ice, Icon had to choose materials carefully - those that would withstand the battering of the amateur ice-skater along with the cold without damaging the structure on removal after 3 months use. Icon chose a cost effective option that could be replaced easily if damaged by skaters, and that could be removed easily by the event organisers at the end of the 3 months to keep costs to a minimum.

In some cases lead times were very short - Icon had one week from receiving artwork through to completing the installation of 116 panels - dedicated account management of the projects ensured the successful delivery in order to allow opening on time.

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