Icon's new office in the Middle East capped off a very busy couple of months by branding the first International Triathlon Union event in Qatar.

The Doha 2006 ITU Triathlon World Cup, which took place on 3^rd March 2006, was the first of its kind to be hosted by the region adding to Doha's illustrious sporting calendar and was a test event for the 2006 Asian Games to be held in the region later in the year.

Icon once again proved its pedigree by designing, producing and installing all the branding, dressing and signage within 10 days, using the company's regional office and local labour to brand the Start/Finish and transition areas and parts of the course for this prestigious event.

The install took place over two days and nights, and included over three kilometres of fence fabric throughout the course and over half a kilometre of corrals.

Icon offers a complete event branding, design and implementation service, providing standard event signage items as well as advising on all aspects of branding a event and achieving maximum brand presence for its sponsors. Our Middle East office has already successfully provided event branding for the 17^th Arabian Gulf Cup, Qatar Masters Golf and Tour of Qatar cycling during the last 18 months.