Icon's work on the Saga Insurance Masters 2007 was made all the more interesting due to the event being held at a new venue for the first time.

Icon was responsible for ensuring that the whole event successfully projected the brand of the title sponsor, SAGA Insurance - through the design, production and application of the overall event `look', signage ad TV set graphic.

Having moved from the Wembley Conference Centre to the newly revamped Wembley Arena Icon needed to consider not only how best to utilise the new venue, but also to move away from the previous sponsor and venue. There were added challenges in that fixing methods needed to be carefully considered to prevent damage to the new venue. Using the large glass frontage of the building Icon were able to digitally print and install high impact window graphics to greet the visitors as they approached the venue. This was supplemented inside with entrance branding, internal decoration and way-finding signage, backdrops and the playing stage itself.

The event is a result of a successful working partnership with World Snooker and Paragon Event Management that spans 5 years.

Icon's expertise in the field of snooker also encompasses; Royal London Watches Grand Prix, Maplin Electronics UK Championships, Northern Ireland Trophy, Welsh Open, and the 888.com World Championships.