The fabric_frame^® display system is being used more and more by UK organisations looking for a new, simple and manageable system to display images and sponsors as well as communicating messages on-site at events, exhibitions and press conferences.

Over the past few months fabric_frame^® has assisted The Works London in delivering the internal corporate hospitality branding programme for their clients, using it multiple times at many locations independent on where each event is held.

The freestanding double sided displays of dimensions 0.8m x 2.2m provide for great area recognition and the 3m x 2.5m freestanding display creates a fantastic backdrop for speeches and photo calls.

"As an agency looking after some high profile clients and their corporate hospitality initiatives it's really important that the branding we use on site accurately represents the brand and associations they are looking to communicate. fabric_frame fits the bill in terms of the quality of print we demand, the look we are trying to generate, and ease of install - we no longer have installation costs as we can build the displays ourselves. We're extremely pleased with the result." The Works London

CHINA NOW is the largest festival of Chinese culture ever to take place in UK. With less than a week's notice, Icon was tasked with producing and installing a backdrop for the press conference that was launching the start of the festival. fabric_frame^® was deemed to provide the best solution, as there was a requirement to be able to use it over and over again from event to event during the course of the festival, with the prerequisite that it could be installed and dismantled by the CHINA NOW event team.

Since using the initial backdrop CHINA NOW has been successful in signing up new sponsors. Icon was supplied with new artwork, including logos for the new sponsors, and new fabrics were produced to fit the existing frame, helping the CHINA NOW team to deliver their contractual obligations to new sponsors quickly and efficiently.

CHINA NOW Photographs by Giulietta Verdon-Roe / Fovea Pictures

OC Events, a division of the OC Group, which specialises in managing high profile sailing races and competitions around the world, launched The Artemis Transat on 20^th February 2008 at The Haymarket Hotel.

The world's greatest solo sailors gathered together to celebrate the official launch of the 13th edition of the oldest solo race in history - now known as The Artemis Transat. fabric_frame^® was identified as a product that could contribute to the event launch delivering recognisable branding. However, the main reason for using fabric_frame^® was to create a backdrop for the photo call outside the hotel. OC Events now plan to use the frames across their portfolio of events, maximising their use creating a cost effective, and flexible, display method that can be managed by their team.

Photographs by OnEdition / OC Events

Visit icondisplay.co.uk/fabric_frame for further information about the fabric_frame^® display system.